# Appalize

> Appalize is a web platform for App Store Optimization, keyword research and competitor tracking.

App Store Optimization platform for teams that need keyword research, competitor tracking, creative workflows, metadata execution, Apple Ads automation, and measurable growth in one workspace.

**Who it's for:** App teams and developers who manage App Store growth, metadata and Apple Ads.

## Facts

- Type: Web app (SaaS)
- Category: SaaS
- Platforms: Web, SaaS
- Price: Free plan; paid plans from $9.99/month (Indie Developer), $49.99/month (Pro) and $99/month (Enterprise), per appalize.com/pricing on 2026-11-02
- Developer: ODEL DEV LLC
- Web app: https://app.appalize.com
- Website: https://www.appalize.com
- Page: https://www.odel.dev/project/appalize

## Features

- Keyword research and ranking intelligence
- Competitor tracking and metadata change signals
- Screenshot and creative workflow support
- ASO editor for metadata validation and execution
- Apple Ads automation and reporting workflows
- REST API and MCP access for programmatic growth operations

## Use cases

- [App Store keyword research tool](https://www.odel.dev/use-cases/app-store-keyword-research-tool): Choosing keywords by guesswork wastes metadata space. Appalize provides keyword research and ranking intelligence in one workspace.
- [Track competitor app metadata changes](https://www.odel.dev/use-cases/track-competitor-app-metadata-changes): Competitor updates are easy to miss. Appalize tracks competitors and signals when their metadata changes.
- [Automate Apple Ads campaigns and reporting](https://www.odel.dev/use-cases/automate-apple-ads-campaigns-and-reporting): Managing Apple Ads by hand takes time. Appalize includes Apple Ads automation and reporting workflows.
- [ASO with an MCP server for AI assistants](https://www.odel.dev/use-cases/aso-with-an-mcp-server-for-ai-assistants): Copying keyword data between an ASO tool and an AI assistant is slow. Appalize offers MCP and REST API access so assistants and scripts can run research and metadata work directly.
- [Validate App Store metadata before publishing](https://www.odel.dev/use-cases/validate-app-store-metadata-before-publishing): Character limits and duplicate keywords are easy to miss. The Appalize ASO editor validates metadata and supports applying it.

## Questions

### Does Appalize have an API?

Yes. Appalize offers REST API and MCP access for programmatic growth operations.

### Can I check metadata before publishing it?

Yes. The ASO editor validates metadata and supports applying it.

### Does Appalize help with screenshots?

Appalize includes screenshot and creative workflow support.

### Where do I use Appalize?

Appalize is a web-based SaaS workspace at appalize.com.

### How much does Appalize cost?

Appalize has a Free plan with no credit card (1 app, 5 keywords, 3 countries). Indie Developer is $9.99/month for 10 apps, 100 keywords and 15 countries; Pro is $49.99/month; Enterprise is $99/month (appalize.com/pricing, Nov 2026).

### Can I use Appalize with Claude or other AI assistants?

Yes. Appalize offers MCP access, so an AI assistant that supports MCP can run keyword research and metadata work through your Appalize workspace, alongside a REST API.

### Does Appalize track competitors?

Yes. Appalize tracks competitor apps and signals when their metadata changes.

### Does Appalize manage Apple Ads?

Yes. Appalize includes Apple Ads automation and reporting workflows. Apple Ads management is listed on the paid plans, not on Free.

### How do I start using Appalize?

Appalize runs in the browser. Open https://app.appalize.com to sign up. Product details: https://www.appalize.com

### Who makes Appalize?

Appalize is built by ODEL (ODEL DEV LLC, Sheridan, Wyoming). Contact: info@odel.dev.